OUR BOLD ZERO HERO
A letter to the unsung star of the fountain drink machine.
Dear Pepsi® Zero Sugar,It must not be easy being you. A sugar-free savior with bold taste that’s full of flavor and personality. You should be celebrated. Revered! If we’re wrong, then why does “zero” rhyme so well with “hero”?Zero is super IN right now. Very “of the moment” you might say. Today’s peeps are all about the big 0. Everyone’s trying to simplify, getting rid of anything that doesn’t spark that happy feeling. Minimalism is mainstream. More is less and less is SO much more. And what better inspiration for that than dear old zero, zilch, nada?That’s precisely what us sugar shunners love about you, Pepsi® Zero Sugar. You’re here for us, giving us everything we want and none of what we don’t. It’s very generous of you, really. And that makes you a hero in our book. Not like an overly-confident, shiny superhero, but more of a subtly charming, surprisingly agile nerd-turned-guardian-and-protector. You’re humble yet extraordinary, unassuming yet powerful, the harmonious juxtaposition of “flavor” and “free from” we want but honestly don’t deserve.We will never forget the first time we met. It was balmy afternoon and the Taco Bell team was looking for an ice-cold sugar-free beverage to cool our bones when we spotted you and you gave us this look like, “Ahem. Looking for me?” and we screamed a collective, “YES! Yes! It is you, Pepsi® Zero Sugar!” and we grabbed you and held you in our arms and we swore we’d never let you go.So, consider this your moment of glory, Pepsi® Zero Sugar. You are loved. You are wanted. You. Are. Killin’. It. And we thank you for being you.With love and appreciation,Us